quarta-feira, 14 de novembro de 2012

Grelha como Sistema - Estudo



“Due to its ostensive use during this period as a compositional design matrix for controlling the placement of typography and imagery, the modernist grid was not visibly present in the finished design. Consequently, its symbolic aspect is not generally recognized or even suspected. Though equally obscure in significance, the contrasting decorative role of the grid as a prominent piece of visual iconography in postmodernist graphic design more readily admits to a possible symbolic function…The subsequent generation of Swiss graphic designers expanded the applications of the mathematically drawn grid and brought it to a level of perfection and elegance, without, however, altering its basic use as a tool for rationally structuring and delivering factual information.”

The Grid. History, Use and Meaning, Jack Williamson



“The typographic grid is a proportional regulator for composition, tables, pictures, etc. It is a formal programme to accommodate x unknown items. The difficulty is: to find the balance, the maximum of conformity to a rule with the maximum of freedom. Or: the maximum of constants with the greatest possible variability. The basic unit is the 10 points: the size of the basic typeface including the lead. The text and picture area are divided at the same time into one, two, three, four, five and six  columns.”

 Designing Programs, Karl Gerstner



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