Lettering has become a character...

“So from now on typography will play a role that goes beyond that of simple communication. With the help of images it will strive to fix these privileged moments that seem swollen with a thousand instants. The image, for its part, has already travelled much of the path: it strives to meet up with lettering through the ideogram. So ultimately we no longer really know whether a characters appearance follows the outlines of the letter, or whether, conversely, lettering itself has become a character.”

Laetetia Wolff, Massin, (New York), Phaidon Press Limited, 2007.